Tricks To Making Sales Online

When it comes to generating sales online, the truth is, the process (especially at the early stage) can be slow, but with time, you get better.

The online audience who check out business page attention spans are short, they often leave your page within a few seconds especially if they do not find the contents relevant. This means that you have little to no time to convince an individual that you provide what he or she really want.

To understand the tricks to make sales online, you must first understand that your online presence is your best salesperson, and the mistakes you must avoid.

Often times, I see too many startups and some well-known n brands making the same mistakes over and over again. Although the big brands have enough money to further boost their online presence, the startups don't. This is why you must pay attention to this mistakes as a startup company. You see, no salesperson will make sales if they continue to make the same mistakes that prevented them from making sales.

The good news is, you can still correct the mistakes you might be making right now and in return generate more sales. Here are some of my top tips or tricks to making sales online:

1. Post Relevant Contents

In this digital age, most everyone understands the need for an online presence to promote their product and services. But oftentimes, they do not stick with what will promote their business.

So many business pages are in a mess. Some contain a poor profile description and lots of inappropriate or unrelated contents, while others lack a strong pitch, emotional appeal, clear calls to action that might lead to an interactive section or a call to action.

If your online page is in a state of mess, you should clear it out today.

2. Solve Problems

How are you finding new products and services to help you fix problems that you're experiencing right now? A high probability is the internet. Just like you, there are millions of other people who rely on the Internet to find solutions to countless other problems.

Every passing minutes and hour, millions of people are searching the internet for a solution that you can provide. They are searching for you. When they do, do not let them look elsewhere.

Your business page should make followers feel like the contents are designed specifically for them. Make them feel like they are getting the best advice from a professional. Let them feel like you already know their problems and that you have the solutions to their problems. You can achieve that by sharing contents that solve problems, give the best advice etc. It doesn't matter if you get 50 or 50,000 views, the most important thing is the relevance of your content.

The truth is, people look for solutions online daily and when they identify your page as a solution centre, they will look for your page when they seek an answer. They will also recommend your page to their friends who seek a similar solution.

Audience recommendation and the constant visit will build trust and eventually lead to sales. At this point, they are no longer buying from just an online salesperson, but a professional who they trust.

3. Engagement First Before Sales

Maybe you already pay close attention to the needs of your audience, but could you go further?

No matter what industry your business falls under, engaging your audience is critical. Whether it's prospecting for new leads or communicating with previous clients, audience participation keeps your brand fresh in customers' minds.

In an age of automated email marketing and customer relationship management, it can seem tempting to outsource much of your communications strategy to robots. Although this is a fantastic idea that can save you time and preserve your strength for other important tasks. However, it can harm your sales.

Humanising a brand is crucial, but it might help to revisit that in a bit more detail because how to do so isn’t self-evident. After all, brands aren’t humans – but they can communicate like them.

Show the human part of your brand by taking your time to respond to their comments, emails, etc. ask questions, run competitions, be there with relevant content about topical issues (as long as they relate to your brand), think about ways of creating a community of people who engage with your brand. 

4. Respond to Comments and Reviews

Monitoring online reviews, comments, and questions can seem daunting, but it is crucial to maintaining a healthy online perception and relationship with your customers, present and future. Interactions with customers, reviews allow you to build a rapport with customers and learn from their comments and concerns. Most customers read more than one review of a business and providing a well-thought and sincere response can improve your standing with customers. But what if they are bad comments?

No one likes to receive negative feedback or critiques of their business, but negative reviews happen to everyone. But before you penned a reply to that unhappy customer, keep these tips in mind.

Stay calm or give yourself a timeout before you respond. Always be polite and professional in your response and focus on the issue that has been raised by a customer. Even if you choose to reply privately, the same rules apply. You may have seen private messages that went viral after being shared by a customer.

Decide if the negative review is even worth responding to. If the concerns raised are irrational or are given by someone who could be called a habitual complainer, you have the option to not respond. However, any legitimate concerns by genuine or high-profile customers or negative reviews on popular sites should be addressed.

5. Do Not Brag About Yourself and Your Product

Your business page shouldn't brag about your company or focus on your accolades, but what followers really want to know is how your product and services make their life better.

People are generally thinking about themselves when they visit your page. They want to immediately access the values it has for them. How does this product or service apply to them? Is it useful? Do they need it? etc.

A good salesperson first gets to know the customer's needs and then introduce the product or service that will solve the problems, not themselves. Your online space should do the same.

If you apply these 5 mentioned tricks today, you will definitely make good sales online and in a few months become one of your industry power-house. People will know you as a solution provider and as a service provider who cares about customers needs.